QAFCO's Road Beyond Zero initiative is the creation of strong safety culture based upon "caring" about our employees and making sure that everyone goes home safe every day. A change in attitude from a "culture of compliance" based upon requirements and penalties to a "culture of believing" in safety is the core of RBZ culture. It's based on the following principles: You care about yourself, your family and your co-workers All employees going home safely every day - no exceptions Believing that all workplace injuries and incidents can be eliminated A mindset that does not tolerate injuries of any kind In order to increase awareness among employees and their families, a drawing competition was released to QAFCO employees and their families, with the theme "Reach Out". Three winners were announced through social media accounts.